{"id":185114,"date":"2025-07-21T15:21:59","date_gmt":"2025-07-21T14:21:59","guid":{"rendered":"https:\/\/www.aviationbusinessnews.com\/?p=185114"},"modified":"2025-07-21T15:21:59","modified_gmt":"2025-07-21T14:21:59","slug":"leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration","status":"publish","type":"post","link":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/","title":{"rendered":"Leadership shift at WestJet as Ierfino leads sales and cargo integration"},"content":{"rendered":"<p data-start=\"119\" data-end=\"299\">WestJet has appointed Amanda Ierfino as vice president for sales and cargo, effective June 1, 2025, in a move that signals a more integrated B2B strategy for the Canadian carrier.<\/p>\n<p data-start=\"301\" data-end=\"656\">The appointment marks a key leadership development as WestJet sharpens its commercial focus, aligns sales and cargo functions, and prepares to evolve its freight operations.<\/p>\n<p data-start=\"301\" data-end=\"656\">Ierfino, who has played a central role in shaping WestJet\u2019s corporate and agency sales strategy, will now oversee the airline\u2019s cargo division in addition to leading the sales team.<\/p>\n<p data-start=\"658\" data-end=\"1017\">\u201cOur partnerships have always been an essential part of WestJet\u2019s success,\u201d said Ierfino. \u201cBoth our Sales and Cargo teams are united by a strong commitment to supporting our valued partners, and that focus will remain at the core of everything we do. I\u2019m excited to lead this next chapter with an emphasis on partnership, new opportunities and shared growth.\u201d<\/p>\n<p data-start=\"1019\" data-end=\"1262\">The leadership consolidation comes as WestJet prepares to phase out dedicated freighter operations later this year. Going forward, the carrier will concentrate on maximising the potential of its belly-hold capacity across its passenger network.<\/p>\n<p data-start=\"1264\" data-end=\"1480\">By bringing sales and cargo under a single leadership structure, <a href=\"http:\/\/www.westjetcargo.com\/\" target=\"_blank\" rel=\"noopener\">WestJet<\/a> aims to drive operational efficiency, enhance service delivery, and create new growth opportunities through strengthened partner collaboration.<\/p>\n<p data-start=\"1482\" data-end=\"1671\">The airline noted that the move reflects its long-term strategy to build a more unified and agile commercial team with a shared focus on delivering value and expanding its market footprint.<\/p>\n<p><strong>READ MORE NEWS: <a href=\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/westjet-cargo-boosts-caribbean-freight-capacity-with-sunwing-fleet\/\" target=\"_blank\" rel=\"noopener\">WestJet Cargo boosts Caribbean freight capacity with Sunwing fleet<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"119\" data-end=\"299\">WestJet has appointed Amanda Ierfino as vice president for sales and cargo, effective June 1, 2025, in a move that signals a more&hellip;<\/p>\n","protected":false},"author":122,"featured_media":185115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,18,265,1131,4037],"tags":[],"class_list":["post-185114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aircraft-airlines","category-cargo","category-cargo-news","category-industry-news","category-people-workplaces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leadership shift at WestJet as Ierfino leads sales and cargo integration<\/title>\n<meta name=\"description\" content=\"Effective June 1, the appointment of Amanda Ierfino is a move that signals a more integrated B2B strategy for the Canadian carrier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadership shift at WestJet as Ierfino leads sales and cargo integration\" \/>\n<meta property=\"og:description\" content=\"Effective June 1, the appointment of Amanda Ierfino is a move that signals a more integrated B2B strategy for the Canadian carrier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Aviation Business News\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T14:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Craig Waters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig Waters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"NewsArticle\"],\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\"},\"author\":{\"name\":\"Craig Waters\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#\/schema\/person\/cc8864934f2f28b34825934679c0a383\"},\"headline\":\"Leadership shift at WestJet as Ierfino leads sales and cargo integration\",\"datePublished\":\"2025-07-21T14:21:59+00:00\",\"dateModified\":\"2025-07-21T14:21:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp\",\"articleSection\":[\"Aircraft &amp; Airlines\",\"Cargo\",\"Cargo News\",\"Industry News\",\"People &amp; Workplaces\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\",\"url\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\",\"name\":\"Leadership shift at WestJet as Ierfino leads sales and cargo integration\",\"isPartOf\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp\",\"datePublished\":\"2025-07-21T14:21:59+00:00\",\"dateModified\":\"2025-07-21T14:21:59+00:00\",\"description\":\"Effective June 1, the appointment of Amanda Ierfino is a move that signals a more integrated B2B strategy for the Canadian carrier.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage\",\"url\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp\",\"contentUrl\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp\",\"width\":1640,\"height\":924,\"caption\":\"Amanda Ierfino\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aviationbusinessnews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leadership shift at WestJet as Ierfino leads sales and cargo integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#website\",\"url\":\"https:\/\/www.aviationbusinessnews.com\/\",\"name\":\"Aviation Business News\",\"description\":\"Latest global aviation news and industry insight\",\"publisher\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aviationbusinessnews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#organization\",\"name\":\"Aviation Business News\",\"url\":\"https:\/\/www.aviationbusinessnews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2020\/01\/Aviation-Business-News-Logo-header.png\",\"contentUrl\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2020\/01\/Aviation-Business-News-Logo-header.png\",\"width\":1105,\"height\":355,\"caption\":\"Aviation Business News\"},\"image\":{\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#\/schema\/person\/cc8864934f2f28b34825934679c0a383\",\"name\":\"Craig Waters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.aviationbusinessnews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2023\/06\/cropped-Craig-Waters-250x250-1-96x96.jpg\",\"contentUrl\":\"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2023\/06\/cropped-Craig-Waters-250x250-1-96x96.jpg\",\"caption\":\"Craig Waters\"},\"url\":\"https:\/\/www.aviationbusinessnews.com\/author\/craigwaters\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leadership shift at WestJet as Ierfino leads sales and cargo integration","description":"Effective June 1, the appointment of Amanda Ierfino is a move that signals a more integrated B2B strategy for the Canadian carrier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/","og_locale":"en_GB","og_type":"article","og_title":"Leadership shift at WestJet as Ierfino leads sales and cargo integration","og_description":"Effective June 1, the appointment of Amanda Ierfino is a move that signals a more integrated B2B strategy for the Canadian carrier.","og_url":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/","og_site_name":"Aviation Business News","article_published_time":"2025-07-21T14:21:59+00:00","og_image":[{"width":1640,"height":924,"url":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp","type":"image\/webp"}],"author":"Craig Waters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Craig Waters","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","NewsArticle"],"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#article","isPartOf":{"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/"},"author":{"name":"Craig Waters","@id":"https:\/\/www.aviationbusinessnews.com\/#\/schema\/person\/cc8864934f2f28b34825934679c0a383"},"headline":"Leadership shift at WestJet as Ierfino leads sales and cargo integration","datePublished":"2025-07-21T14:21:59+00:00","dateModified":"2025-07-21T14:21:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/"},"wordCount":263,"publisher":{"@id":"https:\/\/www.aviationbusinessnews.com\/#organization"},"image":{"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp","articleSection":["Aircraft &amp; Airlines","Cargo","Cargo News","Industry News","People &amp; Workplaces"],"inLanguage":"en-GB","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.aviationbusinessnews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/","url":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/","name":"Leadership shift at WestJet as Ierfino leads sales and cargo integration","isPartOf":{"@id":"https:\/\/www.aviationbusinessnews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage"},"image":{"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp","datePublished":"2025-07-21T14:21:59+00:00","dateModified":"2025-07-21T14:21:59+00:00","description":"Effective June 1, the appointment of Amanda Ierfino is a move that signals a more integrated B2B strategy for the Canadian carrier.","breadcrumb":{"@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#primaryimage","url":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp","contentUrl":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2025\/07\/resized-for-web-amanda-ierfino-westjet.webp","width":1640,"height":924,"caption":"Amanda Ierfino"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aviationbusinessnews.com\/cargo\/cargo-news\/leadership-shift-at-westjet-as-ierfino-leads-sales-and-cargo-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aviationbusinessnews.com\/"},{"@type":"ListItem","position":2,"name":"Leadership shift at WestJet as Ierfino leads sales and cargo integration"}]},{"@type":"WebSite","@id":"https:\/\/www.aviationbusinessnews.com\/#website","url":"https:\/\/www.aviationbusinessnews.com\/","name":"Aviation Business News","description":"Latest global aviation news and industry insight","publisher":{"@id":"https:\/\/www.aviationbusinessnews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aviationbusinessnews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.aviationbusinessnews.com\/#organization","name":"Aviation Business News","url":"https:\/\/www.aviationbusinessnews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aviationbusinessnews.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2020\/01\/Aviation-Business-News-Logo-header.png","contentUrl":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2020\/01\/Aviation-Business-News-Logo-header.png","width":1105,"height":355,"caption":"Aviation Business News"},"image":{"@id":"https:\/\/www.aviationbusinessnews.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.aviationbusinessnews.com\/#\/schema\/person\/cc8864934f2f28b34825934679c0a383","name":"Craig Waters","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aviationbusinessnews.com\/#\/schema\/person\/image\/","url":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2023\/06\/cropped-Craig-Waters-250x250-1-96x96.jpg","contentUrl":"https:\/\/www.aviationbusinessnews.com\/resources\/uploads\/2023\/06\/cropped-Craig-Waters-250x250-1-96x96.jpg","caption":"Craig Waters"},"url":"https:\/\/www.aviationbusinessnews.com\/author\/craigwaters\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/posts\/185114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/comments?post=185114"}],"version-history":[{"count":1,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/posts\/185114\/revisions"}],"predecessor-version":[{"id":185116,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/posts\/185114\/revisions\/185116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/media\/185115"}],"wp:attachment":[{"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/media?parent=185114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/categories?post=185114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aviationbusinessnews.com\/wp-json\/wp\/v2\/tags?post=185114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}