Saudia, the flag carrier of the Kingdom of Saudi Arabia, has \u201cfast-tracked\u201d its shift to modern digital retailing by adopting new Order technology developed by Amadeus.<\/p>\n
The airline has deployed \u201csmart bridging\u201d capabilities to turn traditional PNR booking records on its legacy Alt\u00e9a Passenger Service System into single orders on Amadeus\u2019s Nevio platform.<\/p>\n
Amadeus said the carrier is now one of the first globally to \u201coperationalise Orders and lay the foundations for modern retailing\u201d and the first carrier to converting every PNR and e\u2011ticket into a single Order using Nevio smart bridging.<\/p>\n
The firm added: \u201cThis paves the way for a more personalised and smooth travel experience.\u201d<\/p>\n
Amadeus describes \u2018Order\u2019 as a single, dynamic record of everything the traveller has purchased for their journey.<\/p>\n
It provides a constantly updated view of all services so an airline can better serve its customers at every touchpoint from booking and payment to fulfillment and servicing.<\/p>\n
Saudia is expected to be able to deliver more flexible offers and tailor-made pricing. \u201cThis transformation marks a foundational step in the airline\u2019s broader ambition to redefine guest experience and operational agility through data-driven retailing,\u201d Amadeus said.<\/p>\n
Smart bridging allows Saudia to begin operating with orders and adoption of Nevio while ensuring business continuity with existing traditional infrastructure.<\/p>\n
Arved von zur Muehlen, chief commercial officer at Saudia, said: \u201cSaudia is committed to delivering the highest standard of guest experience and technology innovation is crucial to this objective.<\/p>\n
\u201cMoving to single Orders means we can gain a better understanding of our guests, what they\u2019ve purchased from us, and our partners across the entire journey. Orders are the foundation for a more connected travel experience.\u201d<\/p>\n
Maher Koubaa, executive vice president, EMEA travel unit at Amadeus, added: \u201cSaudia is one of the airlines leading the industry with its ambitious transformation program.<\/p>\n
\u201cMoving to Orders with smart bridging is an important milestone that lays the foundation for a whole host of new traveler-centric capabilities. We\u2019re delighted to support Saudia\u2019s continued innovation in airline retailing.\u201d<\/p>\n
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Saudia, the flag carrier of the Kingdom of Saudi Arabia, has \u201cfast-tracked\u201d its shift to modern digital retailing by adopting new Order technology developed by…<\/p>\n","protected":false},"author":120,"featured_media":172365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1131,4041],"tags":[],"class_list":["post-185098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-tech-digitisation"],"yoast_head":"\n