{"id":177874,"date":"2024-08-27T10:13:41","date_gmt":"2024-08-27T09:13:41","guid":{"rendered":"https:\/\/www.aviationbusinessnews.com\/?p=177874"},"modified":"2024-08-27T10:13:41","modified_gmt":"2024-08-27T09:13:41","slug":"play-pressed-on-bluebox-rollout","status":"publish","type":"post","link":"https:\/\/www.aviationbusinessnews.com\/cabin\/play-pressed-on-bluebox-rollout\/","title":{"rendered":"&#8216;PLAY&#8217; pressed on Bluebox rollout"},"content":{"rendered":"<p>Following a successful trial of IFE provider Bluebox\u2019s Blueview digital services platform, PLAY Airlines has now deployed the onboard retail solution across its fleet of ten Airbus A320neo and A321neo aircraft.<\/p>\n<p>The Iceland-based low-cost carrier \u2013 which flies from Iceland to destinations in Europe and North America \u2013 has signed up to the solution as a channel for increased revenue generation.<\/p>\n<p><strong>READ:\u00a0<a href=\"https:\/\/www.aviationbusinessnews.com\/cargo\/bluebox-systems-establishes-new-advisory-board\/\">BlueBox Systems establishes new Advisory Board<\/a><\/strong><\/p>\n<p>\u201cThis was a fun addition to our in-flight service \u2013 one that earned praise from both our passengers and our cabin crew,\u201d said PLAY\u2019s Sonja Arn\u00f3rsd\u00f3ttir, CCO. \u201cThe hard metrics proved Blueview\u2019s value in increasing revenue, but there were also other benefits \u2013 such as passengers on our overnight sectors simply being able to order products when they wanted&#8221;.<\/p>\n<p>\u201cFor the full roll-out, we\u2019ve focussed on refining the onboard retail service, and can now explore new ways to expand the potential of Blueview and different services which will add value for PLAY and its passengers,&#8221; said Kevin Birchmore, VP Global Sales, Bluebox.\u00a0 Discussions are already underway in terms of additional media, and other ancillary services.\u201d<\/p>\n<p>The airline&#8217;s deployment of the platform is based on the its onboard retail capabilities, but the airline also chose to include Bluebox\u2019s patented moving map technology, games, and passenger survey functionality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a successful trial of IFE provider Bluebox\u2019s Blueview digital services platform, PLAY Airlines has now deployed the onboard retail solution across its fleet of&hellip;<\/p>\n","protected":false},"author":123,"featured_media":109613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,42,44,1131,35,266,1672],"tags":[415,2117,3545],"class_list":["post-177874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airlines","category-cabin","category-ife-connectivity","category-industry-news","category-low-cost","category-latest-news-low-cost","category-regional-news","tag-ancillary-revenues","tag-bluebox","tag-play"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;PLAY&#039; 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