{"id":174994,"date":"2024-05-13T12:55:41","date_gmt":"2024-05-13T11:55:41","guid":{"rendered":"https:\/\/www.aviationbusinessnews.com\/?p=174994"},"modified":"2024-05-13T12:55:41","modified_gmt":"2024-05-13T11:55:41","slug":"best-places-to-work-in-aviation-abncast-with-trip-com-groups-james-spalding","status":"publish","type":"post","link":"https:\/\/www.aviationbusinessnews.com\/people-workplaces\/best-places-to-work-in-aviation\/best-places-to-work-in-aviation-abncast-with-trip-com-groups-james-spalding\/","title":{"rendered":"Best Places To Work In Aviation: ABNcast with trip.com Group’s James Spalding"},"content":{"rendered":"

The modern aviation worker will have their role enhanced by technology rather than be taken over by it, according to Best Places To Work In Aviation<\/a> sponsor trip.com Group<\/a>.<\/p>\n

ABN\u2019s new podcast ABNcast heard from James Spalding, regional director for Northern Europe and North America, in the Flight Business Unit at trip.com Group.<\/p>\n

Trip.com is a sponsor of ABN\u2019s Best Places To Work In Aviation awards which will celebrate companies in the sector that are endorsed by their employees.<\/p>\n

ABN launched Best Places to highlight the vital issue of workforce and skills as well as aviation\u2019s need to appeal to a younger and more diverse generation of employees.<\/p>\n

\"\"<\/figure>\n

\u201cPeople are fundamental to our business, not just from a customer perspective but from an employer perspective,\u201d Spalding told ABNcast.<\/p>\n

He added one of trip.com Group\u2019s key strategic strengths is that it makes sure it has local knowledge within the business in all of the markets it works in.<\/p>\n

\u201cWe want to make sure we\u2019ve got that diversity of employees, and the local context and from there you can really localise and build up what you\u2019re trying to do.<\/p>\n

\u201cAs we started to expand into international markets the concept from the group is to have that global support and framework but make sure you\u2019re bringing in that local element to make sure you are relevant to that market.\u201d<\/p>\n

Spalding said the COVID pandemic highlighted the need for customer service in the aviation sector and that this is what trip.com Group ensures there\u2019s a focus on.<\/p>\n

\u201cYou always want to make sure you have that human interaction. Technology and AI can absolutely turbocharge it and enhance that customer focus that we have but you need to have that foundation with the people behind the business.<\/p>\n

\u201cWe really see AI as an enabler. We use it in several areas of the business. The three main areas are the top of the funnel, marketing and inspiration side of it\u2026you then have the customer service element\u2026and that also comes into the operational side.\u201d<\/p>\n

Spalding said technology should be used to support people rather than replace them and allow them to provide great customer experience (CX) by providing staff with the tools that enhance employee experience (EX).<\/p>\n

\u201cWe want to be trailblazers, we want to be enabling and leading our partners especially from a flights and aviation perspective on the B2B side to help them try out new technologies.\u201d<\/p>\n

Spalding said trip.com Group wants to partner with airlines to experiment with emerging technologies in areas in which carriers themselves may not be able to innovate as quickly.<\/p>\n

\u201cA project we\u2019ve been working recently is the IATA One ID process<\/a>. For us that means we are thinking ahead to what our [aviation] customers need and making sure we are \u00a0helping us to enable some of that innovation.<\/p>\n

\u201cTechnology is at the heart of everything we do and you need to make sure that you keep on top of the trends and changes to make sure you are not being left behind and that you are helping to build that future.\u201d<\/p>\n

Aviation firms have until June 7 to complete a short registration process to be in with a chance of becoming one of ABN’s inaugural Best Places To Work In Aviation.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The modern aviation worker will have their role enhanced by technology rather than be taken over by it, according to Best Places To Work In…<\/p>\n","protected":false},"author":120,"featured_media":174996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4247,4038,1131,4037,4041],"tags":[],"class_list":["post-174994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abncast","category-best-places-to-work-in-aviation","category-industry-news","category-people-workplaces","category-tech-digitisation"],"yoast_head":"\nBest Places To Work In Aviation: ABNcast with trip.com Group's James Spalding - Aviation Business News<\/title>\n<meta name=\"description\" content=\"James Spalding, Northern Europe and North America regional director, spoke about supporting ABN's Best Places To Work In Aviation.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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